A narrow, regulated audience
Reverse mortgage prospects are older homeowners with specific eligibility requirements. Broad advertising wastes budget on people who will never qualify.
Financial Services
Reach Homeowners Exploring Their Retirement Financing Options.
Consumer inquiries, inbound calls, live transfers, and appointment coordination for reverse mortgage lenders, licensed brokers, and HECM loan officers.
- Consumer inquiries
- Qualified leads
- Inbound calls
- Live transfers
- Appointment coordination
The challenge
Common customer acquisition challenges in your market
Heavy advertising compliance
Mortgage advertising must follow licensing, disclosure, and consumer-protection rules. Lenders need partners who treat compliance as a design requirement.
Trust barriers
Misconceptions about reverse mortgages make homeowners cautious. Clear, respectful communication matters.
Loan officer time is expensive
Speaking to unqualified prospects costs more than the lead itself. Screening before the handoff protects production capacity.
Our solutions
How Goldmark Media helps
Homeowner inquiry programs
Targeted campaigns that reach homeowners exploring retirement financing options.
Screening and qualification
Basic screening for interest and fit before an inquiry reaches your loan officers.
Inbound calls and live transfers
Prospects connected to your licensed team by phone, where offered.
Appointment coordination
Counseling and consultation appointments scheduled around your team's availability.
How it works
The acquisition process, step by step
Prospects are introduced to your licensed team for a conversation. We do not promise approval, loan proceeds, or eligibility. Those determinations are made only by the lender after proper review.
- 1
Target
Identify the right audiences using demographic, geographic, and behavioral signals.
- 2
Reach
Engage prospective customers across relevant advertising channels.
- 3
Engage
Generate inbound inquiries through compelling, targeted campaigns.
- 4
Qualify
Identify consumer needs, interest, and service suitability.
- 5
Connect
Deliver qualified inquiries, live calls, or scheduled appointments to participating businesses.
- 6
Measure
Track performance and continuously optimize campaigns.
Delivery methods
How inquiries reach your team
Consumer inquiries
Contact details with stated interest delivered to your team.
Qualified leads
Screened inquiries that match your criteria.
Live transfers
Real-time connection to your licensed loan officers, where offered.
Scheduled appointments
Calls or visits placed on your calendar.
Geographic targeting
Target only the states where you are licensed, and refine by metro, county, or ZIP to match your loan officers' territories.
FAQ
Questions we hear from practices like yours
Do you promise loan approval or amounts?
No. We never promise approval, loan proceeds, or eligibility. Those decisions belong to the lender.
How do you handle licensing and advertising compliance?
Campaigns are designed to follow applicable mortgage advertising, licensing, privacy, and consumer-protection requirements. We will align on your approved messaging and states before launch.
What is the difference between a lead and a live transfer?
A lead is delivered to you for follow-up. A live transfer connects the prospect to your team by phone in real time. Availability depends on the program.
Can I limit campaigns to states where I am licensed?
Yes. Geographic restrictions are built into campaign setup.
Request a consultation
Let's talk about growing your business.
Share a few details and a member of our team will follow up to learn about your goals and markets. No obligation.
Goldmark Media is not a lender and does not originate or broker loans. All advertising is intended to comply with applicable mortgage advertising, licensing, privacy, and consumer-protection requirements.
Contact us by email
Our online form is temporarily unavailable. Email us with your company name, the industry you serve, and what you are looking for, and our team will respond within one business day.
Email info@goldmarkmedia.com